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The Wallet Allocation Rule: Winning the Battle for Share PDF

by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share
ISBN : #111903731X | Date : 2015-02-02
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PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet! The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share
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The Wallet Allocation Rule: Winning the Battle for Share by by Timothy L. Keiningham
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