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LinkedIn Lead Generation & Successful CRMs – 11th May

May 11, 2017 @ 5:30 pm - 7:30 pm AWST

District32 and THE LINK team at ECU have come together to bring an evening with insight into how to build relationships and generate leads for your business.

LinkedIn can be a golden destination for business owners to grow their marketing and brand.  Like all social platforms there is an etiquette to relationship building that can provide a successful platform for lead generation.  LinkedIn is a portal to the largest social network for business owners. Are you utilising LinkedIn as a serious strategy to develop your business ?  Darrel Griffin will present on the potential of LinkedIn to have a positive impact to your bottom line.

Customer Relationship Management (CRM) has been widely acknowledged by business owners as a tool that potentially can add huge value to their business. In practice, the value of a CRM has been undervalued, underused and many business owners feel it has fallen short of expectations.  The successful implementation can depend on a number of factors including how it can fit with your marketing strategy, internal cooperation and coordination amongst the entities involved within an organisation. Dr Helen Cripps draws from her experience across a wide variety of sectors to explain how a CRM system can impact on a business.

1.   Darrel Griffin – Can I Generate Leads With Linkedin?

As The LinkedIn® Mentor, Darrel helps professionals all over the world to master LinkedIn® as a business development tool.

And with over 20 years’ experience in the signage industry, he also helps Western Australian businesses to get ‘more bang for their signage buck’ as a Signage Adviser.

2.   Dr Helen Cripps – What About CRMs?

Dr Helen Cripps is a senior lecturer and researcher at ECU’s School of Business and Law. Her primary focus is industry based research across multiple sectors including maritime, retail, electronic health, print media, tourism, and start-ups. Helen’s research sits at the nexus of online media, technology adoption, and innovation. She draws on her large network of government, industry, and academic contacts nationally and internationally. Full profile available at:


Food – Nibbles provided.


Edith Cowan University
Building 34, Room 545, 270 Joondalup Drive
Joondalup, WA 6027 Australia
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