Bringing Business, Innovation and Research Together in Joondalup
The launch of THE LINK website is the first milestone in an ambitious plan to make Joondalup an innovation hub through a new collaboration between local government and the university sector.
A project conceived 12 months ago, THE LINK is the result of a joint initiative between the City of Joondalup and Edith Cowan University (ECU) which enables businesses and investors to access relevant information on how to take advantage of business opportunities in Joondalup and connect with global leading ECU research expertise.
With the Federal Government’s National Innovation and Science Agenda identifying the importance of innovation to every sector of the economy, THE LINK will help to drive innovation and business growth in Perth’s northern growth corridor, encouraging the brightest minds in research and business to work together to create novel solutions and job-creating enterprises.
“With a unique Learning Precinct, incorporating a five-star rated university with world-class research institutes and facilities, a premier large training provider, one of the biggest hospitals in Perth and a police academy, along with retail and business opportunities with excellent public transport access, Joondalup has positioned itself as a unique business and investment destination that has a competitive advantage to other metropolitan centres,” Joondalup Mayor Troy Pickard said.
“The City continues to be proactive and innovative in our push for greater prosperity within Joondalup and Perth’s northern growth corridor, as creating more economic development opportunities and building our brand nationally and internationally will help to attract greater investment, particularly from overseas.
“This will also have a significant positive impact on the wider Perth metropolitan area by improving the employment self-sufficiency of the north-west region, with strategic employment opportunities to encourage people to work where they live.”
Mayor Pickard said THE LINK would open the door to collaborative opportunities for improving competitiveness and growing business.
“We are very excited by the arrival of THE LINK as it will encourage and assist industry-research collaboration, promote innovative business activity, and raise awareness of Joondalup as a world class business investment location,” Mayor Pickard said.
“A major theme of the City’s Economic Development Strategy, Expanding Horizons, is growing business through innovation. Research from across the world has shown that innovation is the most important driver of long term productivity and prosperity. Innovative businesses create more jobs, grow faster and ultimately contribute more to regional economic growth.
“THE LINK is a unique project in Western Australia and a great example of what can be achieved when local government and the university sector collaborate to drive regional business growth and innovation.
“Key projects such as THE LINK also fulfil objectives of the Federal Government’s Smart Cities Plan of generating jobs and stimulating economic growth in Perth’s northern growth corridor.”
As a modern, master planned City located in one of Australia’s fastest growing regions; Joondalup is recognised as a Strategic City Centre that is a major driver of economic growth with major health, education, business and retail precincts.
Mayor Pickard said the City, with its unique learning precinct which includes ECU, is already well placed to deliver on developing skills in Science, Technology, Engineering and Maths (STEM), consistent with the National Innovation and Science Agenda.
“The City is also working with ECU’s Office of Research and Innovation on investigating the creation of an Innovation Precinct in Joondalup, aimed at delivering key outcomes included in Expanding Horizons as well as the City’s Strategic Community Plan and Digital City Strategy.”
Professor Chapman said collaborating with industry is a win-win, with researchers helping businesses to solve challenges and industry providing ECU students with the experience they need to be work ready.
“With world-class facilities such as our Cyber Security Institute, Electronic Science Research Institute and Health Simulation Centre, ECU is well-equipped to drive innovation in the northern suburbs,” Professor Chapman said.
“The launch of the LINK will act as a catalyst for the innovation and collaboration not only locally, but to attract students, researchers and businesses from across the globe.”
THE LINK was launched at a City of Joondalup Business Forum held at Joondalup Resort with a record 220 attendees.