Samantha Reece spoke about the importance of how marketing can boost business success, when she addressed the City of Joondalup’s first business breakfast forum of the year on Tuesday 10 April.
The Director of Catalyst to Success was the keynote speaker at the forum, which was held at West Perth Football Club’s function centre at HBF Arena, attended by about 100 key City stakeholders including members of the local business community.
Ms Reece, who has run her own business representing national brands and creates marketing strategies, business plans and coaching for clients, regularly contributes her thoughts on small business on ABC radio. She has also published the self-help book Boost your company’s profits – a practical guide to smart marketing.
“So often I meet business owners who are desperate for increased revenue and profit and yet they are not doing anything tangible to create these results,” Ms Reece said.
“Today’s session not only touched on the key aspects that can help a business boost its profits but also sought to activate these business owners’ motivation levels.
“If you want something different from your business then you have to do something different to achieve this.”