For over 150 years Watermark has been supporting the world’s best innovators and brand owners to build competitive advantage through their Intellectual Property (IP). Watermark’s commitment to THE LINK reflects their experience and contribution to innovative industries from grass roots to global enterprises.
Watermark has a proud 156 year history in Intellectual Asset Management (IAM). Watermark are
Australian-owned and employ over 110 people nationally among who are 40 practising Intellectual Property (IP) professionals. Services include:
• IP Legal
• Patents and Designs
• Trade Marks
• IP Advisory including R&D Tax and Valuations
• Competitor Business Intelligence Services.
Watermark have offices in Western Australia, Victoria, New South Wales and our international presence is strengthened with a global network of Associates in over 50 countries, giving you access to local support in the United Kingdom, United States, Europe, Asia and the sub-continent.
STARTING A BUSINESS?
You’ve come up with something special which you think you’ll be able to take to market. Now it’s time to get your ducks in a row.
When you’re starting out, you should be thinking about your business basics such as:
• What’s my business landscape? Who are my competitors?
• How can I protect my design or idea from others copying it?
• How can I register my business name(s) and trading name(s)?
• Can I register my trade mark and domain name?
• Will anyone be able to stop me from operating my new business?
• Can I apply for a patent to prevent others from making, using, or selling my invention?
• Can I protect my invention overseas?
Once you’ve established your competitive landscape, you’ll want to talk to product designers and consider confidentiality (owning what you create and license). And, if you haven’t already secured your trade mark(s), or patented your design or invention, what’s to stop someone from copying you and negatively impacting your chances of future success? At this point, you might also want to consider applying for Government grants and whether you are eligible for the R&D Tax Incentive Scheme rebate. And, you may be in contact with potential investors so it makes sense to have your IP in order from the outset.
Watermark is running a series of IP Clinics throughout the year during which you can book in for a private, obligation-free consultation with an experienced member of our team. We view our IP Clinics as rather like an IP doctor’s surgery where the discussion is about you and your business needs. If you have a burning question about IP or just want to bounce an idea, why not register your place? Contact Bridget Beatson [email protected] or telephone (08) 9222 0101.
GROWING YOUR BUSINESS?
You’ve got your ducks lined in a row and you’ve covered off the basic elements of IP. Now its time to turn your mind to leveraging your assets to create value.
During your growth phase, its important to consider a number of factors that have the potential to impact the growth and success of your business, such as:
• Licensing and franchising – what’s the difference between them?
• Parallel import issues and retailing via the web
• Timing and cost for IP and scope for international IP
• Are you ready to enter in to a JV or agreement with a third party?
• Do you need investors?
• Can you do it all yourself or do you need to bring in an outsider or potentially give up some equity?
• Are you eligible to claim for the R&D Tax Incentive Scheme rebate?
If your business is a start up or SME, you may want to consider Watermark’s Springboard service offering which is designed to help businesses identify their most valuable IP and generate a strategy to create, protect and gain a competitive advantage from those rights to maximise return to the organisation. Springboard is available for a minimal fixed fee and it may just help you to leapfrog your competitors.
If you’d like to learn more about aspects of a growth phase, we invite you to register for a 30-minute obligation-free chat with one of our experienced advisers at our next IP Clinic.
Contact Bridget Beatson [email protected] or telephone (08) 9222 0101 to secure your place.
BUILDING YOUR BUSINESS
The building blocks of your business are firmly established and you might want to think about commercialising your IP. At this point, you’ll be monitoring your landscape to see what the competition is doing. You may also be faced with issues of enforcement – have you considered using dispute resolution tactics to leverage opportunities for growth? How do you become more agile?
When building your business, it’s likely that you’ll need to consider:
• How do you take your business to the next level of funding?
• Is it the right time to introduce a second product?
• Have you considered business succession planning?
• Do you have a system of IP capture in place? Have you fostered champions within the business to implement IP capture mechanisms?
• Are you prepared to enforce your IP?
• Are you adopting analytics to determine whether your product will survive in the market?
• Are you tracking your IP ownership as multiple people contribute to it?
• Do you need overseas distribution agreements?
• How do you get a financial exit?
If any of these questions resonate with you, we invite you to meet with one of our experienced advisers for an obligation-free chat at our next IP Clinic.
Contact Bridget Beatson at [email protected] or telephone (08) 9222 0101 to secure your place.